Google Analytics -
Everything You Want To Know About Visitors And Web Site Traffic To Your Web Site
Google has redesigned their web site tracking service - Google Analytics. Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site when they use Google to search the internet.
Also, if you have a Google AdWords account, Google's Pay Per Click web advertising service, you can use Google Analytics directly from the AdWords interface. Google Analytics is the only product that can automatically provide AdWords ROI metrics, without you having to import cost data or add tracking information to keywords. Google Analytics tracks all of your non-AdWords initiatives as well.
The new Google Analytics makes it easy to improve your results online. It can help you to write better ads, strengthen your marketing initiatives, and create higher-converting websites. The Google Analytics service itself is free to all advertisers, publishers, and site owners.
Features of Google Analytics include:
Keyword and Campaign Comparison
Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.
Custom Dashboards
No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
AdWords Integration
Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.
Trend and Date Slider
Compare time periods and select date ranges without losing sight of long term trends.
Ecommerce Tracking
Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.
Funnel Visualization
Find out which pages result in lost conversions and where your would-be customers go.
Site Overlay
See traffic and conversion information for every link as you browse your site.
Email reports
Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share.
GeoTargeting
Find out where your visitors come from and identify your most lucrative geographic markets.
Interested?
Contact Chesnet IT Solutions to learn how we can help get you up and running with a customized Google Analytics solution.
For additional information on Google Analytics visit: www.google.com/analytics/index.html
